{"id":9630,"date":"2024-03-05T10:59:59","date_gmt":"2024-03-05T10:59:59","guid":{"rendered":"https:\/\/www.lladro.com\/magazine\/?p=9630"},"modified":"2024-07-23T11:28:51","modified_gmt":"2024-07-23T11:28:51","slug":"laprisamata-interview","status":"publish","type":"post","link":"https:\/\/www.lladro.com\/magazine\/laprisamata-interview\/","title":{"rendered":"LAPRISAMATA INTERVIEW"},"content":{"rendered":"[vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb bg_color=\u00bb#000000″ scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb top_padding=\u00bb90″ class=\u00bbno-movil\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color=\u00bb#000000″ background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb el_class=\u00bbno-movil\u00bb width=\u00bb1\/1″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb offset=\u00bbvc_hidden-md vc_hidden-sm vc_hidden-xs\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb bg_color=\u00bb#000000″ scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb top_padding=\u00bb90″ overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color=\u00bb#000000″ background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/1″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb vertically_center_columns=\u00bbtrue\u00bb bg_color=\u00bb#000000″ scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column centered_text=\u00bbtrue\u00bb column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color=\u00bb#000000″ background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb2\/3″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/1″ column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbLAPRISAMATA\u00bb font_container=\u00bbtag:h1|text_align:center|color:%23ffffff\u00bb google_fonts=\u00bbfont_family:Alike%3Aregular|font_style:400%20regular%3A400%3Anormal\u00bb][vc_column_text]\n

Vibrant imagination and conceptual depth<\/span><\/em><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb top_padding=\u00bb-40″ text_align=\u00bbcenter\u00bb class=\u00bbno-desk\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb el_class=\u00bbno-desk\u00bb width=\u00bb1\/1″ column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb offset=\u00bbvc_hidden-lg\u00bb]

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\"\"<\/a><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb top_padding=\u00bb105″ overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/1″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n

Phygital art, a fascinating intersection between the physical and the digital, has recently emerged as a powerful contemporary medium. The Spanish artist Luis Toledo, also known as Laprisamata, has brought this expression to life with his Blue Desert, an innovative collaborative project with the iconic company Lladr\u00f3. This work, consisting of 70 digital illustrations in NFT format and 70 meticulously handcrafted porcelain skulls, is testimony to Toledo\u2019s vibrant imagination and conceptual depth.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb class=\u00bbno-movil\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb el_class=\u00bbno-movil\u00bb width=\u00bb1\/1″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb offset=\u00bbvc_hidden-xs\u00bb][vc_gallery type=\u00bbflickity_style\u00bb images=\u00bb9647,9646,9645″ flickity_controls=\u00bbmaterial_pagination\u00bb flickity_desktop_columns=\u00bb2″ flickity_small_desktop_columns=\u00bb1″ flickity_tablet_columns=\u00bb1″ flickity_autoplay=\u00bbtrue\u00bb flickity_box_shadow=\u00bbnone\u00bb onclick=\u00bblink_no\u00bb img_size=\u00bb1080×1080″ el_class=\u00bbno-movil\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb class=\u00bbno-desk\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb top_margin=\u00bb50″ bottom_margin=\u00bb50″ el_class=\u00bbno-desk\u00bb width=\u00bb1\/1″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb offset=\u00bbvc_hidden-lg vc_hidden-md vc_hidden-sm\u00bb][vc_gallery type=\u00bbnectarslider_style\u00bb images=\u00bb9645,9646,9647″ bullet_navigation_style=\u00bbsee_through\u00bb onclick=\u00bblink_image\u00bb img_size=\u00bb1080×1080″ el_class=\u00bbno-desk\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/1″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n

What led you to combine elements from different cultures and sacred art in your work?<\/strong><\/p>\n

My work<\/a><\/em> has always been based on the symbology of distinct cultures and my interest in art history, especially sacred art from different places around the world. I unify these elements and symbols, through my own Mediterranean vision, to create a global and universal art.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb top_padding=\u00bb50″ overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbpadding-7-percent\u00bb column_padding_position=\u00bbleft-right\u00bb background_color=\u00bb#000000″ background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/1″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb]

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How did the collaboration with Lladr\u00f3 come about, and what aspects of its handcrafted focus attracted you?<\/strong><\/span><\/p>\n

When the idea of collaborating with Lladr\u00f3 was first broached, I was struck by the fact that they are equally as passionate about detail as I am, and I saw it as a connection between my world and theirs. The search for new ornamentation and the use of materials to tell stories that, at first sight, are not straight-forward.<\/span><\/p>\n[\/vc_column_text]

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You have travelled all over the world exhibiting your work. How has the emergence of digital collecting changed that experience?<\/strong><\/p>\n

Thanks to the rise in new digital collecting over recent years I have been able to travel all around the world showing my work. I have seen my pieces on a giant screen in Times Square and in galleries in Berlin or India, I have collectors in Pakistan and in loads of countries I would never have dreamed of.<\/p>\n

In Blue Desert<\/i>, you combine surreal and dreamlike elements from different cultures. How do you manage to find a balance in this fusion of styles?<\/strong><\/p>\n

There are dreamlike and surreal elements in all the illustrations, like for instance tiny insects or ornamental patterns from India fused with the agave plant from Mexico. I have tried to mix all the styles and to integrate everything from Pop art to sacred art. The mix of Western and Eastern elements is basic in achieving a concept of universality. My goal is to create a dialogue between different parts of the world and to invite people to discover the connections between cultures.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb class=\u00bbno-movil\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb top_margin=\u00bb-50″ bottom_margin=\u00bbno-movil\u00bb width=\u00bb1\/1″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb offset=\u00bbvc_hidden-xs\u00bb][vc_gallery type=\u00bbflickity_style\u00bb images=\u00bb9598,9597,9596,9595,9594,9593″ flickity_controls=\u00bbmaterial_pagination\u00bb flickity_desktop_columns=\u00bb1″ flickity_small_desktop_columns=\u00bb1″ flickity_tablet_columns=\u00bb1″ flickity_autoplay=\u00bbtrue\u00bb flickity_box_shadow=\u00bbnone\u00bb onclick=\u00bblink_image\u00bb img_size=\u00bb1080×750″ el_class=\u00bbno-movil\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb class=\u00bbno-desk\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb top_margin=\u00bb50″ bottom_margin=\u00bb50″ el_class=\u00bbno-desk\u00bb width=\u00bb1\/1″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb offset=\u00bbvc_hidden-lg vc_hidden-md vc_hidden-sm\u00bb][vc_gallery type=\u00bbnectarslider_style\u00bb images=\u00bb9598,9597,9596,9595,9594,9593″ bullet_navigation_style=\u00bbsee_through\u00bb onclick=\u00bblink_image\u00bb img_size=\u00bb750X1080″ el_class=\u00bbno-dek\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb top_margin=\u00bb60″ width=\u00bb1\/1″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n

Why did you choose the skull as the core element in Blue Desert<\/em><\/a>?<\/strong><\/p>\n

We chose the skull as something that unites all cultures, given that death is a concern that has always been with us down through history. But we wanted to represent it as a symbol with a lot of life.<\/p>\n

What meaning do you give to the symbolic elements in the physical work, like the starry sky and the third eye in the mouth?<\/strong><\/p>\n

When collectors acquire one of these digital works they also receive the physical work, a skull decorated with a starry sky, reminiscent of the ones used in Egyptian sarcophagi as a symbol of eternity, as well as a mandala or a third eye as a gateway to spirituality.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb top_padding=\u00bb50″ class=\u00bbimg-responsive\u00bb overlay_strength=\u00bb0.3″ shape_divider_position=\u00bbbottom\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbpadding-5-percent\u00bb column_padding_position=\u00bbleft-right\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb el_class=\u00bbcol-izq\u00bb width=\u00bb1\/2″ tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb]

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LLADR\u00d3 AT THE KAY KUO’S EXHIBITION IN SHANGHAI <\/a><\/h3>\n \n \n \n Read Article <\/span><\/i><\/a>\n \n <\/div>\n \n <\/div>\n \n \n <\/div>\n \n \n <\/div><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Luis Toledo, aka Laprisamata, has brought the intersection between the physical and the digital to life with Blue Desert, an innovative collaborative project with the iconic company Lladr\u00f3.<\/p>\n","protected":false},"author":14,"featured_media":9631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"yoast_head":"\nLAPRISAMATA INTERVIEW - LLADR\u00d3 MAGAZINE<\/title>\n<meta name=\"description\" content=\"Luis Toledo, aka Laprisamata, has brought the intersection between the physical and the digital to life with Blue Desert, an innovative collaborative project with the iconic company Lladr\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lladro.com\/magazine\/laprisamata-interview\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LAPRISAMATA INTERVIEW - 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