The renowned Valencian interior designer Sigfrido Serra has collaborated with Lladró and the floral studio Atelier de la Flor to decorate the magical Christmas tree in the lobby of the prestigious Westin hotel in Valencia, Spain.

This collaboration is inspired by Lladró’s exquisite ornamentation, elegance and festive spirit, which are fused together into the work, generating an emotional moment.

The creation of this tree translates as a symbol of connection and memories, with more than 200 Lladró porcelain ornaments displaying different messages from years gone by. Serra has devised a unique experience that invites visitors and guests staying at the hotel to choose a decorative bauble that represents a significant year in their lives and share it on social networks with their loved ones.

This personal interaction adds deep emotional value, turning the tree into a meeting place where memorable moments are intertwined with the Christmas spirit, creating even stronger bonds between family and friends.

Around the tree itself is a display of other festive-themed Lladró creations in white, such as the Santa Is Here sculpture and the Christmas Tree cordless lamp, alongside innovative creations from the Firefly and Ice Cream lighting collections and the new Squirrel sculpture from the Animal Jewels collection.

Serra has collaborated with Lladró on multiple occasions in the past, involving the brand’s creations in his interior design concepts at the Casa Decor design fair, among other projects.